Working together for an inclusive Europe

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UNITED FOR EQUALITY

Project: United for Equality
Programme: Domestic and Gender-based violence
Project number: DGV01009

Contract number: 659/2021
Contract

Public procurement

co - financed by Norwegian Financial Mechanism 2014 - 2021 and the state budget of the SR

The project aims to eliminate negative stereotypes about women and men in public and private life.

About the project:

Many young people in Slovakia lack knowledge about gender equality. At the same time, they are constantly exposed to ongoing stereotypes about women and men, whether in everyday situations in public and private spaces or through the media which have become a significant part of their lives.

Project United for Equality has the ambition to bring positive change in perception of gender equality and to support rejection of gender stereotypes. The main activities of the project are an awareness raising campaign and audio-visual lectures for high school and university students. These activities will support critical thinking, expand knowledge about gender equality, provide important information, and bring a challenging topic closer to young people.

The project activities will encourage students to critically reflect on the portrayal of men and women in the media, cinematography, and advertisement; and how these influence their everyday lives.

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NEWS

Opening Conference
Awareness-raising and Education
for Equality and Respect

2 November 2021


RISOTO and the Slovak Family Planning Association kick-started their projects with an online opening conference together, and plan on coordinating their activities. 

Both organisations received support from the Norwegian Financial Mechanism 2014-2021 and the state budget of the SR.

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We had the honor that the conference was opened by the Ambassador of the Kingdom of Norway to Slovakia, Terje Theodor Nervik. In his opening speech, he emphasized the importance of activities which promote awareness raising and education in the area of gender equality since there is still a very long way to go to the achievement of gender equality.

The aim of the RISOTO project is to raise awareness on gender equality through educational campaign and audiovisual lectures. Both, the campaign and lectures will highlight the impact of negative prejudice and stereotypes about women and men in media, cinema, and advertising, on everyday public and private life of young people. Additionally, awareness on women's representation in decision-making at all levels of society, equal pay, and division of responsibilities in the household will be raised.


The portrayal of men and women in the media influences our perception of reality. Even today, we often do not even know the name of a female character in a movie, we do not know where she works or what her character is like. The only thing we know about her remains that her looks correspond to the up to date standards of beauty.

"Women made up only 34 % of all talking characters in 2019 which remains highly problematic. The content of movies and TV shows is slowly beginning to change and elaborate on topics related to women. This trend is caused mainly by the rapidly evolving streaming platforms highly used by young people. However, this trend remains unreflected by most of the Slovak media,” explained Ľubica Rozborová, founder and director of RISOTO. "Moreover, the facts that sexism remains a huge part of a Slovak media culture contributes toward the silent tolerance of gender-based violence. Our project "United for Equality" aims to contribute towards better understanding of all the negative consequences of sexism in media for both, women and man, and hopes to ameliorate the current situation," concluded Ľubica Rozborová.

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Spoty

ZsNH – Výzva na predloženie cenovej ponuky

The United for Equality project
benefits from a 198 000 € grant
from Norway through the Norway Grants.
The project has been co-financed
from the State Budget of the Slovak Republic
in the amount of 29 700 €.

The aim of the project is to increase the share
of the population and students
who perceive gender equality positively
and to increase the share of the population and students rejecting gender stereotypes.

If you want to know more about programmes
and projects financed by  the Norway Grants
in Slovakia,
visit www.norwaygrants.sk
or
EHP and Norway grants in Slovakia.

The Norway Grants represent Norway’s  contribution towards a green, competitive and  inclusive Europe. 

Through the Norway Grants, Norway contributes  to reducing social and economic disparities and  to strengthening bilateral relations with  beneficiary countries in Central and Southern  Europe and the Baltics.  

Norway cooperates closely with the EU through  the Agreement on the European Economic Area  (EEA). Together with the other donors, Norway  has provided €3.3 billion through consecutive  grant schemes between 1994 and 2014. 

Norway Grants are financed solely by Norway  and are available in the countries that joined the  EU after 2003. For the period 2014-2021, the  Norway Grants amount to €1.25 billion. The  priorities for this period are: 

#1 Innovation, Research, Education, 

Competitiveness and Decent Work 

#2 Social Inclusion, Youth Employment and Poverty Reduction 

#3 Environment, Energy, Climate Change and Low Carbon Economy 

#4 Culture, Civil Society, Good Governance and Fundamental Rights 

#5 Justice and Home Affairs 

All projects are co-financed by the State Budget of the Slovak Republic in the amount of 15%.