UNITED FOR EQUALITY
Awareness-raising and Education
for Equality and Respect
2 November 2021
RISOTO and the Slovak Family Planning Association kick-started their projects with an online opening conference together, and plan on coordinating their activities.
Both organisations received support from the Norwegian Financial Mechanism 2014-2021 and the state budget of the SR.
We had the honor that the conference was opened by the Ambassador of the Kingdom of Norway to Slovakia, Terje Theodor Nervik. In his opening speech, he emphasized the importance of activities which promote awareness raising and education in the area of gender equality since there is still a very long way to go to the achievement of gender equality.
The aim of the RISOTO project is to raise awareness on gender equality through educational campaign and audiovisual lectures. Both, the campaign and lectures will highlight the impact of negative prejudice and stereotypes about women and men in media, cinema, and advertising, on everyday public and private life of young people. Additionally, awareness on women's representation in decision-making at all levels of society, equal pay, and division of responsibilities in the household will be raised.
The portrayal of men and women in the media influences our perception of reality. Even today, we often do not even know the name of a female character in a movie, we do not know where she works or what her character is like. The only thing we know about her remains that her looks correspond to the up to date standards of beauty.
"Women made up only 34 % of all talking characters in 2019 which remains highly problematic. The content of movies and TV shows is slowly beginning to change and elaborate on topics related to women. This trend is caused mainly by the rapidly evolving streaming platforms highly used by young people. However, this trend remains unreflected by most of the Slovak media,” explained Ľubica Rozborová, founder and director of RISOTO. "Moreover, the facts that sexism remains a huge part of a Slovak media culture contributes toward the silent tolerance of gender-based violence. Our project "United for Equality" aims to contribute towards better understanding of all the negative consequences of sexism in media for both, women and man, and hopes to ameliorate the current situation," concluded Ľubica Rozborová.
Project: United for Equality
Programme: Domestic and Gender-based violence
Project number: DGV01009
Contract number: 659/2021
co - financed by Norwegian Financial Mechanism 2014 - 2021 and the state budget of the SR
The project aims to eliminate negative stereotypes about women and men in public and private life.
Many young people in Slovakia lack knowledge about gender equality. At the same time, they are constantly exposed to ongoing stereotypes about women and men, whether in everyday situations in public and private spaces or through the media which have become a significant part of their lives.
Therefore, RISOTO is working on a project that will bring positive change in this area. An awareness raising campaign and lectures will support critical thinking, expand knowledge about gender equality, provide important information, and bring a challenging topic closer to students at high schools and universities.
The project activities will encourage young people to critically reflect on the portrayal of men and women in the media, cinematography, and advertisement; and how these influence their everyday lives.
Working together for an inclusive Europe
If you want to know more about programmes and projects financed by the Norway Grants in Slovakia, visit www.norwaygrants.sk.
The Norway Grants represent Norway’s contribution towards a green, competitive and inclusive Europe.
Through the Norway Grants, Norway contributes to reducing social and economic disparities and to strengthening bilateral relations with beneficiary countries in Central and Southern Europe and the Baltics.
Norway cooperates closely with the EU through the Agreement on the European Economic Area (EEA). Together with the other donors, Norway has provided €3.3 billion through consecutive grant schemes between 1994 and 2014.
Norway Grants are financed solely by Norway and are available in the countries that joined the EU after 2003. For the period 2014-2021, the Norway Grants amount to €1.25 billion. The priorities for this period are:
#1 Innovation, Research, Education,
Competitiveness and Decent Work
#2 Social Inclusion, Youth Employment and Poverty Reduction
#3 Environment, Energy, Climate Change and Low Carbon Economy
#4 Culture, Civil Society, Good Governance and Fundamental Rights
#5 Justice and Home Affairs
All projects are co-financed by the State Budget of the Slovak Republic in the amount of 15%.